Social media is about building visibility and the reputation of your brand. It’s one of those all-important layers of trust that a company, organisation or individual should continually be working on. But it’s more than just publishing regular updates and being constantly active in your chosen networks. The most important part is your content – […]
This year has been a big year for social media developments, but marketers are predicting 2016 will be even bigger as more companies invest heavily into social media and digital marketing to get their messages across. There are countless digital marketing predictions out there, but here are our top five social media trends for 2016: 1. […]
Instagram is a powerful social media tool and one that you should definitely consider embracing if your audience is on there. First, ask yourself these questions: Do you have the resources? Will it work for your business? Can you build a strategy that fits around your business goals? Can you see the long-term benefit? We […]
Consistency is key – it’s a phrase we hear all the time in communications, and never has it been so relevant than in this day and age when we are constantly communicating with our customers and clients through various channels 24/7. It’s now crucial that your business has some communication guidelines or rules in place […]
Are you a small business and find it hard to reach the people that matter? Do you have a unique audience? Here are a few helpful tips on how to make your company more visible in your local community and to get your business noticed on the biggest social media platform: Facebook. A picture is […]
Recently I was asked to give a presentation to community newspaper editors from around New Zealand about the importance of embracing social media. In today’s media environment, newspapers are facing serious challenges with traditional advertising declining – and advertisers favouring digital marketing methods. Digital technology has played a big part in disrupting existing systems everywhere […]
The Wanaka A&P Show is a major event for the Wanaka community, attracting thousands of visitors to the town in March every year. Scope Media has managed the Wanaka A&P Show’s public relations and social media for the past two years, helping event organisers raise the profile to ensure continuous growth. Working with the dedicated […]
It’s no secret that the face of today’s media has changed. Media outlets are cutting back on their resources: in some cases journalists aren’t just required to source and write stories – they also have to be photographers, videographers, sub-editors and content management system operators. Not only that, the journalist is expected to have a […]
Social media is a fantastic business tool if used well. It gives you the ability to create a personality around your brand, and market yourself in a much more interactive way than traditional channels. With interaction being the name of the game, here are five tips to ensure you get the most out of your […]