Tips for creating winning social media content

Tips for creating winning social media content

Social media is about building visibility and the reputation of your brand. It’s one of those all-important layers of trust that a company, organisation or individual should continually be working on. But it’s more than just publishing regular updates and being constantly active in your chosen networks. The most important part is your content – […]

How to adapt to the advances of social media within your business

How to adapt to the advances of social media within your business

Recently I was asked to give a presentation to community newspaper editors from around New Zealand about the importance of embracing social media. In today’s media environment, newspapers are facing serious challenges with traditional advertising declining – and advertisers favouring digital marketing methods. Digital technology has played a big part in disrupting existing systems everywhere […]

Public relations today – achieving your goals by integrating digital and traditional methods

Public relations today – achieving your goals by integrating digital and traditional methods

It’s no secret that the face of today’s media has changed. Media outlets are cutting back on their resources: in some cases journalists aren’t just required to source and write stories – they also have to be photographers, videographers, sub-editors and content management system operators. Not only that, the journalist is expected to have a […]

Five ways to increase your social media interaction

Five ways to increase your social media interaction

Social media is a fantastic business tool if used well. It gives you the ability to create a personality around your brand, and market yourself in a much more interactive way than traditional channels. With interaction being the name of the game, here are five tips to ensure you get the most out of your […]