Wanaka and Queenstown communications agency Scope Media is a finalist in the New Zealand PREScom Awards for its campaign that launched Queenstown’s $2 bus brand. The PREScom Awards are run by the Commercial Communications Council and recognise PR, experiential and social media campaigns throughout NZ. Awards categories include Best Use of Media Relations, Best Sponsorship or […]
The name of your business instantly conveys who you are and what you are about. While it can be as descriptive and traditional as Air New Zealand, a brand name can also capture interest, such as the simple yet incredibly effective Apple. There may be a captivating story behind your company, or perhaps it was […]
Traditional mass market media still plays a vital role in our society, therefore it remains a crucial component of your public relations strategy. But how do you get your product or service mentioned in mainstream newspapers, magazines, TV or radio? It’s simply not as straightforward as sending out a press release and crossing your fingers […]
Consistency is key – it’s a phrase we hear all the time in communications, and never has it been so relevant than in this day and age when we are constantly communicating with our customers and clients through various channels 24/7. It’s now crucial that your business has some communication guidelines or rules in place […]
Recently I was asked to give a presentation to community newspaper editors from around New Zealand about the importance of embracing social media. In today’s media environment, newspapers are facing serious challenges with traditional advertising declining – and advertisers favouring digital marketing methods. Digital technology has played a big part in disrupting existing systems everywhere […]
It’s no secret that the face of today’s media has changed. Media outlets are cutting back on their resources: in some cases journalists aren’t just required to source and write stories – they also have to be photographers, videographers, sub-editors and content management system operators. Not only that, the journalist is expected to have a […]
Digital marketing is absolutely essential in today’s world. But with so many different platforms, services and ever-changing technology, it can all seem a bit intimidating. What do you prioritise? Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow: 1. Set one clear goal […]
How do you engage the community over a potentially controversial issue? That was the question charitable organisation the Wanaka Watersports Facility Trust asked Scope Media recently as they proceed towards their goal of creating a fantastic facility for Wanaka. The Wanaka Watersports Facility Trust is driving a project to build a high quality, functional, low-profile […]
Queenstown and Wanaka copywriting experts Scope Media has recently produced a slick-looking booklet on doing business in Wanaka that went all the way to Silicon Valley. Our client, the Wanaka Chamber of Commerce, asked us to write and put together a special document that would attract international companies to come to Wanaka for business. Wanaka […]
Scope Media has recently helped with the development of another brilliant website by providing great web copywriting for a Wanaka and Dunedin-based law firm. We were recently asked by top Dunedin marketing agency Immersion Marketing to write the web copy for their client, law firm Gallaway Cook Allan. Gallaway Cook Allan wanted a completely new […]
In advertising, you pay for your space and you have full control of what you put in that space. You know what publication/radio/google place you’ve bought and that what is in there is exactly what you agreed. In PR, any space dedicated to your story is the result of a reporter publishing whatever they see […]
Destination Queenstown is again proving it’s leading the charge online with the launch of its brand new site for mobile devices. The tourism marketing agency today announced its second-generation mobile site m.queenstownNZ.co.nz went live. It’s a slick, pretty, easy to navigate version of Destination Queenstown’s full website, queenstownNZ.co.nz, and is aimed at targeting millions of […]
Journalists take calls every day for story pitches – from public relations companies and from the public. Some pitches grab the journalist’s attention and lead to a story being published in a newspaper or magazine, or featured on the radio or television. Other pitches get a polite – or occasionally more abrupt – refusal. The […]
In its pure form, public relations is a sustained effort to build and maintain positive relationships between an organisation and its various audiences (or ‘publics’ – hence ‘public relations’). In PR an audience is someone who forms an opinion about the organisation. PR activity looks to positively influence that opinion on behalf of the organisation. […]