Case Studies

Warbirds Over Wanaka: Media liaison, crisis communications and social media

Warbirds Over Wanaka is a hugely successful airshow held every two years, and the 2018 event 30th anniversary was to be particularly special. Our brief was to be the Media Manager for the event – ensuring the 60 national and international media had their needs met: managing photographers’ special access into safety areas, finding stories […]

Skyline Queenstown: Sharing the stories of a tourism pioneer

In November 2017 Skyline Queenstown reached an important milestone in its history – the tourism pioneer celebrated its 50th anniversary. Our goal was to excite and engage the Queenstown community about Skyline’s historic milestone while raising brand awareness nationally. The challenge for Scope Media was to uncover the stories within the company, taking care that […]

Orbus Queenstown: Mobilising Queenstown to become #BetterByBus

This hyper-local campaign turned attitudes and got Queenstown on the bus. With just two months from awarding the tender for a new $2 bus service to rubber on the road, the challenge was to shift mindsets from ‘drive everywhere’ to #betterbybus. Scope Media and our client Otago Regional Council, in partnership with QLDC and NZTA, […]

OCULA

2016 was a big year for leading Wanaka optometrist Danielle Ross. She re-branded her Wanaka practice, Eyes on Ardmore, to OCULA, and opened a second boutique in Queenstown. Scope Media has been supporting Danielle and her business with PR and communications since 2015, and we were excited to help unveil her new OCULA brand to […]

Festival of Colour

Engaging the local community Dubbed the “best little arts festival in New Zealand”, the Southern Lakes Festival of Colour is a popular Wanaka event that occurs every two years. Tickets to Festival events normally get snapped up after the programme launches, and the 2017 event was no different. The challenge for Scope Media was to […]

Skyline Queenstown

Launching the 100m gondola redevelopment project Innovative tourism operator Skyline Queenstown has a vision of being a major leisure destination that adds to the amenity of Queenstown for both locals and visitors. As such, they are investing $100 million to replace their entire gondola system and redevelop the bottom terminal and upper complex. The challenge […]

Perriam

Launching a new fashion brand to the world Wanaka fashion designer Christina Perriam has her roots firmly entrenched in the New Zealand merino industry. Growing up on Bendigo Station, Tarras (home of Shrek the Sheep), Christina’s family was a pioneering force that helped position the merino wool product on the world stage. In 2014, Christina […]

New Zealand Sotheby’s International Realty

Growing brand awareness with business expansion New Zealand Sotheby’s International Realty is one of the country’s leading luxury real estate brands. Scope Media has worked closely with NZSIR for several PR activations and supporting the marketing team with social media since 2015. As the company has grown, so has the need for consistent communications and […]

Wooing Tree

Launching a new development for Wooing Tree The owners of Wooing Tree Vineyard plan to create a vineyard village that supports residential growth and further cements Central Otago as a leading wine and tourism destination. To do this they require a district plan change and buy-in from the local community. The challenge for Scope Media […]

Wanaka A&P Show

An event of national significance The Wanaka Show is a major event for the local community. The challenge for Scope Media was to demonstrate the significance of this event to a wider audience – building regional and national brand awareness and growing community engagement. We used a combination of traditional PR and social media to […]