Five simple ways to get ahead in digital marketing

Five simple ways to get ahead in digital marketing

Digital marketing is absolutely essential in today’s world. But with so many different platforms, services and ever-changing technology, it can all seem a bit intimidating. What do you prioritise? Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

1. Set one clear goal to achieve
The digital world is a fantastic place for cost-effective marketing. But if you go into the process haphazardly, you’ll end up with a jumbled mess! Start with a solid goal in mind – e.g. maybe to increase 25-35 year-old traffic to your site – then think about the ways in which you can get them there. Keeping your goal in mind helps you stay focused with your budget and your time.

2. Drive traffic to your site
The first step in the process. Before you can do anything, you need traffic to your website. Try a few of the suggestions below and see how much difference they make to your traffic…

Website optimisation:
Make sure the back-end of your site is optimised and functioning at its best. Things should click through to where they say they will, downloads should work, no typos, no weird-shaped pictures. People are distrustful of websites that don’t work as they should.

Keyword strategy:
Make sure your website contains relevant keywords scattered throughout the content and site. This ensures your site shows up more in search results, which of course leads to more traffic to your site. The keywords in your site are what search engines like Google use to inform what results they should spit out for people searching.

Quality content:
Such as blog posts, press releases and interesting articles. Become a trusted resource of knowledge for your customers.

Social media:
Pictures, links, funny comments, anything you think will help you engage with your audience and keep them aware of you. Be conscious that the tone of your ‘voice’ matches your organisation.

3. Think about your customer journeys
A marketing/sales funnel maps out a customer’s journey from being completely unaware of you/your product/services, through their decision-making process, to the final sale, and beyond to customer loyalty. What are the different funnels for your different customers? These will vary.

Use different strategies for each stage to encourage your customers to delve deeper down the rabbit hole to the final sale… these include things such as lead magnets, calls to action, opt-ins and special offers. Think about where your customers get stuck in your marketing funnel, and perhaps concentrate on offering that group an incentive of some kind – a special discount email campaign, a competition on Facebook, or limited-time offer message on a retargeting Google ad.

4. Develop a strong call-to-action
Used throughout your marketing funnel, a strong call to action (CTA) is the bait on your hook. This is an image or text that prompts the customer to take action – maybe to fill out a form on your site, subscribe to a newsletter or request more information. CTAs should take your customer to a landing page on your site where they can get more information … and you get their contact details. If your CTA is working, you’ll have more traffic to your site, more leads and hopefully more sales.

5. Create an effective lead magnet
A lead magnet is the tool that pulls in customers’ information. Maybe your CTA captures their attention, but what happens next? The idea behind a lead magnet is to trade. You supply something like free advice on a topic you’re an expert in, but in order to see that advice the customer has to fill out a form that will provide you with more information about them. You’ll then use that information (email address, phone, etc) to help progress them through your funnel.

Want to know more about how you can use digital marketing to help your business?

Give us a call – we’re here to make sure the basics get done right, so you can focus on what you do best.

 

Written by Celia Crosbie

Celia is an award-winning journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.

@CELIACROSBIE