Scope Media’s web copywriting for Wanaka and Dunedin-based law firm

The new-look Gallaway Cook Allan website

The new-look Gallaway Cook Allan website

Scope Media has recently helped with the development of another brilliant website by providing great web copywriting for a Wanaka and Dunedin-based law firm.

We were recently asked by top Dunedin marketing agency Immersion Marketing to write the web copy for their client, law firm Gallaway Cook Allan.

Gallaway Cook Allan wanted a completely new look to their website, and the team at Immersion did a fantastic job in creating a superb brand identity and positioning strategy that told us exactly what was required with the web copywriting.

The main theme is “straight to the point” – Gallaway Cook Allan gets to the heart of their clients’ legal matters – and this had to be reflected in the copy on their new website.

We researched and wrote fresh, easily-readable content for the firm’s core services and areas of expertise in different industries. Our copy was also optimized for search engines. It’s vital to have relevant keywords featuring in web copywriting – but it needs to be done in a natural, reader-friendly way.

We also wrote profiles for each of the 36 people on the Gallaway Cook Allan legal team, which involved interviewing the staff during their busy schedules.

We were thrilled to be involved in the development of what’s become a pretty cool website. Immersion and the client were happy with the content we provided and we were stoked with the end result.

Check out their website here.

If you’re looking to refresh your website and need great web copy, or even if you want an opinion on website copy you’ve written, give us a call. We’d love to help.

Written by Celia Crosbie

Celia is an award-winning journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.

@CELIACROSBIE