New mobile site puts Queenstown at the world’s fingertips

QueenstownNZ mobile site homepage

QueenstownNZ mobile site homepage

Destination Queenstown is again proving it’s leading the charge online with the launch of its brand new site for mobile devices.

The tourism marketing agency today announced its second-generation mobile site m.queenstownNZ.co.nz went live. It’s a slick, pretty, easy to navigate version of Destination Queenstown’s full website, queenstownNZ.co.nz, and is aimed at targeting millions of potential travellers using mobile devices to plan their Queenstown holiday online.

New features include a weather widget, Queenstown’s latest news and videos, seasonal promotions and an events app will be introduced soon.

It’s a smooth, comprehensive site that tells visitors where to stay, drink and shop and neatly lists Queenstown’s activities by categories. It’s also fully interactive with social media channels like YouTube, Facebook, Twitter and, importantly, TripAdvisor – so people can easily check out the reviews of the places they’re looking at going to. Users can also search and share really easily.

The previous mobile device version was more of a directory listing service, so the new version is a massive leap into the competitive mobile online information market.

It’s a market that’s growing, too. Destination Queenstown chief executive Graham Budd says in the past year to June 2013, their total website traffic has grown 42 per cent, while their mobile traffic has increased 260 per cent.

Scope Media loves mobile-optimised sites. More and more customers are mobile – and businesses need to be mobile too. Mobile websites utilise services that mobile devices offer, like click to call and mapping – which in turn converts mobile traffic to customers quicker by removing some of the barriers to contact.

Written by Celia Crosbie

Celia is an award-winning journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.

@CELIACROSBIE